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Bureau
of Educational and Cultural Affairs PDEO Program Descriptions 
ACSI To assess foreign user satisfaction with select U.S. Embassy websites' content, accuracy, value and clarity of information presented by utilizing the American Customer Satisfaction Index (ACSI) methodology. The ACSI methodology provides a user satisfaction score that will support data collection of two Public Diplomacy (PD) output measures approved by the Office of Management and Budget (OMB) under the Program Assessment Rating Tool (PART): one, audience reached through mission outreach activities; and two, user satisfaction scores for IIP websites. For more information please contact Steven Gaither , gaithersa@state.gov. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: E-GOALS E-GOALS is the Educational and Cultural Affair’s on-line performance measurement system designed to collect information on program participants, measure performance of initiatives and projects. Through a web based application, E-GOALS dynamically creates, tracks, and administers surveys, links questions to ECA outcomes and indicators, and generates comprehensive outcome reports to the Bureau’s partner agencies, providing program managers, senior leadership and Congress with immediate feedback on program impact. The E-GOALS system was created to address the performance requirements set forth by the Government Performance and Results Act (GPRA), the President’s Management Agenda, (PMA) Program Assessment Rating Tool, (PART) and the Office of Management and Budget (OMB). For more information please contact: Cheryl L. Cook, cookcl@state.gov. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: About MAT Formally launched October 1, 2007, MAT was developed in response to requests from a number of stakeholders (notably the Office of Management and Budget (OMB), Senior Department officials, Congressional oversight committees, General accountability Office, and the Office of the Inspector General) for timely and quantifiable data on public diplomacy activities that reach foreign audiences and are implemented by Public Affairs Sections at Missions. Data in the MAT system provides a birds-eye view of Public Diplomacy (PD) activities at the Post level as well as demonstrating the number of activities funded by the core PD Program budget. MAT is a global web-based system available on OpenNet at http://pdmat.state.gov. MAT was designed to respond to OMB’s request for Public Diplomacy to collect information on PD activities that occur in the field and not Washington-based programs. Posts use MAT to report all PD activities that they lead to reach foreign audiences. It is important to note that MAT was not designed to collect programmatic information, specifically on Washington developed programs. A general rule to follow, if a Washington-developed program is being implemented by your Post and there are subsequent activities that reach/engage foreign audiences, those activities related to the program belongs in MAT. Examples of these activities includes: A press conference with returning exchange students, a ribbon cutting ceremony at the beginning of a summer camp, an IIP Speaker presentation to students at a local university, a RELO English language training, etc. In addition, MAT was not designed to capture programmatic information on exchange programs, i.e. the number of participants in a particular program. For example, the number of participants in a Fulbright Program should not be entered into MAT; this information is recorded elsewhere. However, a Fulbrighter that participates in a Public Affairs Section (PAS) sponsored press conference or speaks at an event organized by PAS staff to reach foreign audiences, is a PD activity and should be reported in MAT. The situation is more complex with IIP, as many of these programs are funded in Washington but carried out in the field. Note, to avoid duplication the MAT team has worked closely with IIP representatives to ensure that data collected in MAT serves their needs. The system is ready to capture activity information related to the Speaker, American Corners, and IRC programs. >> New Feature Overview - April 2008 Release* For more information please contact the MAT team at MATinfo@State.gov. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: PMDCP The purpose of the pilot performance measurement data collection and assessment project (PMDCP) is to collect, document, and quantify reliable data on the impact of public diplomacy activities and to support a set of public diplomacy annual and long-term outcome performance measures. The project will provide: 1) baseline data for public diplomacy annual and long-term outcome performance measures; 2) key public diplomacy audience demographic data; and 3) quantitative data on the effectiveness of public diplomacy activities in achieving measurable results in accordance with performance measures included in the 2006 OMB Program Assessment Rating Tool (PART). For more information, please contact Cherreka E. Montgomery, montgomeryce@state.gov. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: SMOPA The Strategic Media Performance Assessment (SMOPA) project is a pilot study to assess mission-based public diplomacy influence on host-country media portrayals (i.e. print, radio, internet, TV) of, and editorial commentary about, U.S. policy. The project aims to provide: 1) initial data for public diplomacy annual and long-term outcome performance measures; 2) systems to evaluate the effect of public diplomacy outreach efforts on a) increasing the accuracy (factually and in terms of balance) of foreign media coverage of U.S. policies and b) in reducing anti-American editorials in key Muslim foreign media outlets; 3) a system for long-term scoring of support for U.S. policies in editorial and op-ed sections of major daily foreign newspapers; and 4) data on the effectiveness of mission public diplomacy media outreach activities in achieving measurable results in accordance with performance measures included in the 2007 OMB Program Assessment Rating Tool (PART). For more information, please contact James Alexander, alexanderjt@state.gov. *This is a PDF and requires the free Adobe Acrobat Reader.
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